🤖 How Artificial Intelligence Helps Businesses Grow
- Elina Harutyunyan
- Jul 24
- 2 min read
AITC/EIF Team Live on Sputnik Armenia
Nowadays, as artificial intelligence (AI) continues to gain momentum, it's not only important to follow technological advancements, but also to understand how AI can be applied practically—especially in the business world.
An engaging conversation on this topic took place on the Sputnik Armenia media platform, featuring guests from the AITC/EIF Center: AI specialist and marketing expert Lena Soghoyan, and training coordinator Siranush Misakyan. The discussion was hosted by Arman Chakhoyan, whose in-depth questions helped explore not only the technological aspects but also the practical and human dimensions of AI.
📌 At the core of the discussion was one simple yet crucial question:
How is artificial intelligence becoming a tool for both beginners and experienced entrepreneurs?
Lena Soghoyan shared her personal experience and examples, explaining how AI helps in her projects to:
🔹 Automate the content creation process,
🔹 Develop and rapidly test marketing ideas,
🔹 Shape new approaches in working with customers.
Siranush Misakyan introduced the upcoming training at AITC/EIF titled "Start Your Business with AI", designed for anyone with a business idea but lacking the knowledge to bring it to life.
🎯 During the training, participants learn how to:
🔹 Use AI tools effectively,
🔹 Analyze their business ideas and develop a strategy,
🔹 Identify the right target audience and methods to communicate with them.
💬 The key message is simple:
AI is not here to replace you. It’s here to help you work faster, smarter, and more creatively.
And that’s the goal of AITC/EIF:
💡 To provide knowledge and practical skills that will enable you to use technology for your business goals.
📺 You can watch the full conversation here
