Slice Consulting and Slice Academy proudly present a groundbreaking professional course in collaboration with AITC.
Introducing "Weekend School of Marketing" or "Marketing from A to Z"—a comprehensive program covering essential aspects of marketing management and its core sub-branches.
​
Why corporate clients are choosing us:
​
Learn the latest, cutting-edge marketing strategies that drive real results.
Gain actionable insights designed for immediate application in your marketing efforts.
Opt for certification to validate the depth and quality of your new expertise.
Benefit from the knowledge and experience of industry-leading experts.
 
What you’ll achieve:
​
Upon completing the entire program, you’ll be awarded an official Slice Academy certificate, recognized by the AITC international structure.
For those completing specific modules, you’ll receive a certificate of participation.
Select any 3 individual themes and enjoy a 20% discount on your enrollment.
 
Additionally, students can opt to take an online exam, with the results reflected on their certificates. The exam fee is 35,000 AMD.
 
Exclusive Early Bird Offer:
The full course fee is 499,000 AMD. Register before September 12th, 2024, and enjoy our early bird discount—just 299,000 AMD with the promo code SLW299.
 
The main modules of the course with a total duration of 120 hours are:
​
Module 1. Introductory Marketing (4 hours)
What is marketing?
Main functions:
The main functions and KPIs of the marketing manager
​
Module 2. Customer Behavior (4 hours)
Segmentation
Target definition
Buyer Personas
Internal marketing
Communications
​
Module 3. Competitor research and analysis (4 hours)
Marketing research
Macro and microanalysis
Key Approaches and SWOT (3 Level Model)
PORTER'S MODEL
​
Module 4. Marketing research (8 hours)
What can be done?
Methodology and methods
Research like a pro
Data analysis
Neuro Marketing (4 hours)
​
Module 5. Branding and Design Marketing (12 hours)
Naming and brand positioning
Basic principles of branding
Design Marketing
Color psychology and basic standards
Brand book (content, format, basic approaches)
UI/UX design approaches
Design efficiency and optimization
Interior and Exterior
 
Module 6. Promotion tools and media planning (16 hours)
Creative advertising
Media planning and post-sales analysis
PR and media relations
BTL and sales promotion
Non-advertising promotion tools
​​
Module 7. Modern Marketing Tools (40 hours)
Digital Marketing (32 hours)
Digital Marketing Pro (4 hours)
Agile Marketing (4 hours)
​
Module 8. Trade Marketing (8 hours)
Merchandising standards
Aroma Marketing
Showcase design
POS (Point of sales) materials
​
Module 9. Sales Management (16 hours)
Sales models and formats
Service and communication skills
Negotiation skills, NLP, and EQ calling
Stress management
Compliance management
Cross Selling and Up-selling technologies
Sales modeling and management
 
Module 10. Marketing Strategy (4 hours)
Marketing program
Goal setting
Reforms in real-time
Road mapping
​
Module 11. Finance (4 hours)
Finance for non-financiers
Finance in Marketing
Finance management
Complex problems, simple solutions