This course provides aspiring entrepreneurs with the essential knowledge and practical tools to launch a business while minimizing common mistakes. Covering everything from idea generation and market analysis to branding, marketing, and financial planning, the course ensures you develop a clear roadmap for your venture.
Over one month, you will gain hands-on experience through case studies, real-world examples, and expert guidance. Whether you’re starting from scratch or looking to refine your business concept, this course equips you with the skills needed to build and grow your own company confidently.
KNOWLEDGE TO BE GAINED
Leveraging AI for Business: Understand how artificial intelligence and prompt engineering can optimize business processes and improve customer engagement.
Finding the Right Business Idea: Discover a structured approach to identifying profitable business ideas based on your strengths, passions, and market demand. Evaluate ideas using a proven framework to ensure viability.
Choosing a Niche & Legal Aspects: Learn how to define your niche, assess market demand, and navigate legal considerations, including business registration and taxation.
Market Analysis (SWOT & PESTEL): Master essential business analysis tools to evaluate internal and external factors affecting your business. Develop strategies to mitigate risks and maximize opportunities.
Understanding Your Target Audience: Identify your ideal customer, analyze demand, and position your product or service to meet their needs effectively.
Product Value & Customer Perception: Learn how to define and communicate your product’s unique value to different customer segments, creating a compelling market proposition.
Marketing & Sales Strategy:
• Branding & Positioning: Build a recognizable brand that differentiates you from competitors.
• Sales Channels: Explore online and offline sales channels, including SMM, SEO, and email marketing.
• Advertising & Sales Scripts: Develop targeted advertising strategies and effective sales scripts to convert leads into customers.
• Process Optimization: Implement strategies to enhance efficiency and increase profitability.
Building & Managing a Team: Learn how to recruit, structure, and manage a high-performing team to support your business growth.
By the end of the course, you will:
• Have a validated business idea and a clear roadmap for launching it.
• Understand how to analyze the market and position your business strategically.
• Develop a strong brand, effective marketing strategies, and a structured sales approach.
• Gain insights into financial management and business optimization.
• Be equipped with practical skills to build and scale your venture successfully.
WHO CAN APPLY
This course is designed for:
• Aspiring entrepreneurs looking to start a business from scratch.
• Early-stage business owners who want to refine their strategies and minimize risks.
• Freelancers and professionals planning to transition into entrepreneurship.
TRAINING DETAILS
Training days: Tuesday & Thursday 19:00-21:00Training duration: 16 hours / 8 days
Training fee: 69 000 AMD (per month)
Participants’ pre-requisites: No prior business experience is required. The course is suitable for beginners and those looking to strengthen their entrepreneurial skills.
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