Modern communications demand speed, accuracy, and scalability. AI has already become a core tool in PR and media, from information analysis to content creation and reputation management.
This course, delivered by the Armenian-Indian Center for Excellence in ICT, is designed for professionals who want to systematically integrate AI into their daily workflows and improve communication efficiency.
 
What You Will Learn
Participants gain a clear understanding of how modern AI tools work and how to apply them in real business contexts:
 
Content creation and editing using AI
Media relations and information management
Crisis communication support
Media monitoring and analytics
Key Focus Areas
Safe and responsible use of AI in communication
Prompt engineering for predictable, high-quality outputs
Content production across channels and audiences
Adapting communication to the brand tone of voice
AI-powered media monitoring and analysis
 
Practical Approach
The course is built around hands-on assignments and real PR and corporate communication cases.
Participants apply tools and frameworks immediately, ensuring direct transfer to their day-to-day work.
 
Business Outcomes
By the end of the course, participants will:
Understand how to apply AI in PR and media workflows
Create and adapt content efficiently using AI tools
Build structured, scalable communication processes
Increase execution speed without compromising quality
 
Who It’s For
PR and communication specialists
Marketing and media managers
Professionals who are starting to implement AI in communication functions
 
The program is suitable for experienced professionals and those beginning to work with AI in communications.
 
TRAINING DETAILS
Course duration: 1 month / 12 hours